Pegasus Cheer Athletics will rebrand to Zone Athletics to reflect growth.

(BELLEVILLE, ON, May 1, 2023) – On Saturday, April 29th, 2023, Pegasus Cheer Athletics, Quinte’s only All Star competitive cheerleading program, announced it is introducing a new brand. The rebrand to Zone Athletics reflects the way the recreational sports facility has grown and expanded in recent years.

The company was founded in 2014 as a cheerleading gym but grew to offer recreational cheerleading, tumbling, and parkour classes, in addition to PA Day camps, summer and holiday camps, and birthday parties. In the last three years, the athletic facility has expanded their programs and camps to almost double its size, as well as adding a second unit to their facility.

The company will change its name to Zone Athletics, as well as release a new logo and website redesign, to better demonstrate their growing business and programs.

“Our programs have grown beyond offering just cheerleading teams. This new name represents that change. We’re very excited to introduce it to the Bay of Quinte,” said Liz Yntema, Founder and CEO of Pegasus Cheer Athletics and Zone Athletics. “We look forward to introducing more classes, camps, events, and birthday parties under our new name to individuals and families in the area for years to come.”

She noted that their original brand, Pegasus Cheer Athletics, will remain in place but focus solely on their growing All Star competitive cheerleading program that competes at events throughout the province, nationally and internationally. This past season, the gym saw 116 athletes on their cheerleading teams, their largest registration to date.

Follow Zone Athletics on Facebook at @zoneathleticsquinte and on Instagram at @zoneathletics_quinte.


Zone Athletics is a high-value athletic program in Quinte for athletes ages birth to 18+. This sports facility offers recreational classes for cheerleading, tumbling, and parkour, in addition to day camps, themed events, and birthday parties to individuals of all ages and abilities. We look to build strong, healthy leaders in the community beginning at a young age. Our goal is to create an environment that teaches and models core values that transfer to all aspects of an athlete’s life. For more information visit


Founded in 2014, Pegasus Cheer Athletics is Quinte’s only All Star competitive cheerleading program offering teams, individual and duo routines, and stunt groups for individuals of all abilities ages 3+. We pride ourselves on being a welcoming, nurturing, inclusive, and positive place for our athletes to develop to their full potential. For more information visit